"Richard Todd Davis"[http://sundaygazettemail.com/News/200805172662 The Charleston Gazette - News - ID theft protection firm sued][http://www.consumeraffairs.com/news04/2008/05/lifelock_class_action.html Class Action Alleges Deceptive Marketing by Lifelock] is the founder of LifeLock, a personal fraud protection company.[http://www.cnn.com/2008/CRIME/05/22/lifelock.flap.ap/index.html?eref=rss_topstories Fraud-prevention pitchman becomes ID theft victim - CNN.com][http://www.techrockies.com/story/0007560.html Interview with Todd Davis, CEO of LifeLock] Davis is known for regularly giving out his Social Security number, 457-55-5462, in advertisements as a way of publicizing the LifeLock service.

A fraudster in Texas obtained a $500 loan using Davis's social security number, prompting some customers to file lawsuits alleging flaws in the LifeLock system and the way it is advertised. Additionally, in May 2010 the Phoenix New Times reported that Davis had been a victim of identity theft at least 13 times since 2007.

More Todd Davis on Wikipedia.