In the future, there will only be two kinds of individuals: those who are entrepreneurs, and those who have to think like entrepreneurs. As independents come back into the corporate structure, they're bringing an enlightened awareness of bottom lines, P&L and ROI.

222

Ask them one simple question: 'If you were starting your business today, what piece of advice would you give?' and then shut up, because they will probably go on for hours.

206

Try to use the pronoun 'we' instead of 'you,' and speak about the intended result instead of the failed attempt.

161

Until now, getting a merchant account activated has been a nightmare experience for many small businesses, ... A merchant account is a crucial element for small business success on the Web, so the streamlined process Bigstep.com now offers will be a great help and value for these companies.

125