We've repeatedly said that Microsoft's console won't be truly successful if it's not a hit in Japan. My job is to make that happen.

Sales have not necessarily lived up to everyone's expectations since launch.

There is no real success for the Xbox unless it proves successful in Japan.

Our message is this: We're prepared to do everything that's needed to make Xbox 360 a success around the world, including Japan.

Naturally I will take another look at our strategy here, considering many opinions from within and outside the company. But that doesn't mean there will be a large shift in strategy ... There will not be a big change in direction.

We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward.

For that purpose, Microsoft will continue to commit strongly to the Japanese market.