They've been so excited about it. They wanted to know everything that's happened.

It's not a giant thing, like graduation, Mardi Gras, Halloween or New Year's. We do get business from it. That's why we put stuff out; we don't skip it. It's our big thing for March.

With Halloween on a Monday this year, that gives people a chance to have parties on Friday, Saturday or Sunday.

This (Northeast) location is only four years old, and every year, we've surpassed the year before.

You hear so much from your students about being in Brazil. Now it's like, wow, I love Brazil. If I was Brazilian, I would be really proud of my country.