We'll take the hit on that one.

What if they hadn't learned that sign?

Profit is not my motivation.

All of that pretend play is flooding them with language concepts. The more you talk to them, the faster they learn.

Babies are talking full sentences with a larger vocabulary than babies that don't sign. It really stimulates something in the brain to them learning faster.

There's a whole tree of support that we could be giving the community that people don't know about yet.