Aidan's deep knowledge in helping to build global brands, along with his own experience as a founder and executive producer of a successful international TV event special made him a natural choice.

We are very excited about the WORLD POKER TOUR leaping from the small screen to the big screen. 'Deal' will bring our enormously popular show on the Travel Channel to an even greater audience and we hope that it continues to fuel the explosion of poker worldwide.

The WPT has become the gold standard in poker and the Budweiser brand is the same to beer. It's a great match of two iconic brands.

The PPT gives poker fans non-stop action with the biggest names in the game, ... We believe the success we have had selling the WPT into 116 countries and territories is only the tip of the iceberg. The PPT lets us hold a great pair and gives our TV partners a winning hand, too.

Poker couples on the WPT are like 'suited connectors' -- sequentially numbered cards of the same suit. Different in many ways, there are strengthened by their likenesses.