It's a better way to amortize the cost of Super Bowl ads. The goal is more places to get your ad seen.

227

There are 70,000 people in the stadium, and many of them are top-level people who can't get to see the commercials.

222

Let's face it. It's guys stepping to the podium. Not exactly what you'd call riveting television.

214

Our schedule makers tell me we haven't had this situation since 1989, where Christmas fell on Sunday game day. Back then, we avoided the day.

206

It is a done deal.

200

We are following the same format, the same protocol that exists for games shown on ESPN.

179

You can't change it. So love it, embrace it and enjoy it.

153

We are following the same protocol that exists for games shown on ESPN.

132

It is unprecedented to have an NFL team playing home games in three different cities in three different states.

115