We believe the whole industry, as well as consumers, gain if there's openness.
The video segment of the content industry is trying to be out ahead and not have happen to them what happened in the music industry.
We believe your grandchildren won't know what a TV is. Programs will become unrestricted by becoming more mobile, but programming will be freed as well from constraints.
Restrictions will dissolve and people will have access to content and the ability to move it between the content reservoir and their devices whenever they want.
To have to wait four or five days is unimaginable. It makes you sick. But this is something that is part of the biosphere. This is God's planet. This is his nature.
We'll see a lot of new ways to get content to the consumer at CES. Everyone is trying to find ways of reaching that huge, segmented audience.
Advertising is at its beginning with this. There are so many directions it can go from here, and there are opportunities to sell more effectively through highly targeted ads. Advertisers should embrace this change.
The power of the Internet players, and the investments they're making in video, is a threat in and of itself.
Copyright © 2024 Electric Goat Media. All Rights Reserved.