Satoru Iwata
FameRank: 6

"Satoru Iwata"/?? ?/Iwata Satoru/extra=born December 6, 1959}} is a Japanese businessman and the fourth president and CEO of Nintendo Co., Ltd., and CEO of Nintendo of America. When he worked as a programmer at HAL Laboratory in his early career he was considered to be a "genius programmer". He joined Nintendo in 2000, and succeeded Hiroshi Yamauchi as the company's president in May 2002. Barron's Magazine named Iwata one of the world's top CEOs, due mostly to the Wii sales, as well as Nintendo's increased stock price. He is the first Nintendo president who is unrelated to the Yamauchi family through blood or marriage.

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If we continue down the same path as we have in the past, people may become tired of gaming.

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The next generation is a place where the best idea, not the biggest budget will win.

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The game has changed, ... and the way the game is played has to be changed.

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We hope to make it a simultaneous worldwide release as much as it's possible.

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The key here is not what you are playing but how you will be playing. Revolution will also create entirely new genres to expand the definition of video games.

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We believe we know what makes a good game better than anyone else.

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Nintendo has strong views on how we should run our company. We consider ourselves, above all else, as a gaming company. We believe other companies (in the console marketplace) see themselves primarily as technology companies.

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[Whether Thursday's announcement relates to the] unconventional ... we are preparing a new product which will be surprising and unique ... we'll be able to tell you specifics next spring.

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We understand that people tend to be conservative when it comes to entertainment, ... So for Nintendo to be secure, we must cater to the minds of the conservative players and those who admire something different.

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