It's kind of an embarrassment of riches there. This year, we asked like 15 people, and got 14 ... For the artists attending, it's very valuable to listen to these established artists talk about their careers.

You had corporations setting up all around the premises there ... [it's] what they call guerilla marketing.

For the most part, it's what you can make of it.

We've seen big events go down very fast.

This is a trend going on around the country.

The big growth area for us has been international participation.

Ideally, a band or somebody in the business is following up on something that?s already started. If there are relationships that are already in place, that?s when it works best for people.

People always say, 'Well isn't harder because there are so many people.' And I don't really understand that kind of thinking. Basically it only takes one person to change the direction of an artist's career.

I don't want to stand in the way of somebody's pay-day, but we have to look after the event.