Instead of recreating with the screen, go out and do things.

There's been a greater recognition that this is an important issue. We're expecting somewhere between 8 and 10 million [participants] in the United States alone this year.

It's not a replacement baby-sitter. The goal is for this to really engage the entire family.

It's generally when everybody is back from spring break and it's before the mad rush for the end of the [school] year.

It's really a time to explore the unknown. Children spend more time with parents, parents with each other, people get outside and students recognize they're studying more and better, and doing more reading.

It's not just television. It's television, games and recreational use of the computer. Our hope is that before the week is over [people] don't go back to four, five, six hours in front of a screen.

Don't go into anything without a plan. See what's going on in your community and invest yourself in those opportunities.