"Rich Ross" is President of Discovery Channel. He has been with the network since January 5, 2015. Earlier, he was the Chief Executive Officer of Shine America, responsible for commercial strategy of the Shine Group in the United States. He had previously been the president of entertainment at Disney Channel, and chairman of Walt Disney Studios (production)/Walt Disney Studios. When Ross was named Chairman of Walt Disney Studios (production)/Walt Disney Studios in 2009, he became the first openly gay studio chief.

Ross discussed his plans for the direction he is taking Discovery Channel on January 8, 2015 at the 2015 Television Critics Association press tour that included hiring key senior level executives to oversee documentaries and specials, as well as scripted programming.

More Rich Ross on Wikipedia.

Our goal is to be able to add more boys and broaden our audience over time.

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You can only imagine phones are buzzing all over Hollywood, 'Get me a musical! I don't think it will be long before we hear Dakota Fanning singing her little guts out.

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