A good leader inspires other men and women with confidence. A great leader inspires them with confidence in themselves.

In a football game and in the corporate workplace there is a huge difference between teams that achieve great success and teams that become dismal failures. The answer is effective communication- teams that can openly share ideas, focus on the task, and communicate proactively should not be surprised by their achievements.

Strategic communication is at the core of effective leadership. Through a leader's use of verbal and written symbols employees are motivated or deflated, informed or confused, productive or apathetic. A leader's ability to carve off the verbal fatand get to the meat of an issue, idea or plan will find success at every turn.

Successful leaders see the opportunities in every difficulty rather than the difficulty in every opportunity.