Dad called [General Motors designer] Harley Earl's designs 'chrome-plated barges,' ... He said that, if left to his own devices, Harley Earl would put fins on a TV or refrigerator.
"Raymond Loewy" was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time (magazine)/Time magazine and featured on its cover on October 31, 1949.
He spent most of his professional career in the United States. Among his designs were the Royal Dutch Shell/Shell, Exxon, Trans World Airlines/TWA and the former BP logos, the Greyhound Lines/Greyhound PD-4501 Scenicruiser/Scenicruiser bus, Coca-Cola vending machines, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Studebaker Champion/Champion, and the Air Force One livery. He was involved with numerous railroad designs, including the Pennsylvania Railroad PRR GG1/GG1 and PRR S1/S-1 locomotives, the color scheme and Eagle motif for the first streamliners of the Missouri Pacific Railroad and a number of lesser known color scheme and car interior designs for other railroads. His career spanned seven decades.
The press referred to Raymond Loewy as The Man Who Shaped America, The Father of Streamlining and The Father of Industrial Design.
More Raymond Loewy on Wikipedia.Between two products equal in price, function and quality, the better looking will out sell the other.
Never Leave Well Enough Alone.
They looked like chrome-plated barges.
He always intuited what the customer wanted, ... He always had good taste, and the sense not to push the envelope too far.
He was always bringing home a new toaster, a new mixer, for the staff to use and critique, ... He had his own in-house focus group.
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