Next to the Bible, this has no competition. The great thing about the Harry Potter books is that it appeals to both children and adults, and 50 percent of its readers are adults.

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In 2002 we didn't have a new book, but our book sales still came in at $82 million, about 4 percent of our revenue on the back of the Harry Potter movies. With this new book, we expect a big jump in sales and revenue.

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With this new book, we expect an even bigger jump in sales and revenue. We've sold eight-and-a-half-million copies already of the new book. That's an enormous number, and we expect to hit over $100 million in sales.

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