[Return on investment] is essential to justify silicon usage. Stepping back and saying, how can I help my customers be more profitable is a very important game change that needs to happen.

213

If that integration is left to the customer, I think that we have failed the customer.

212

The cost of silicon integration is forcing our customers to pay us less. We as an industry need to step up to the plate to make sure that that doesn't happen.

148

We shoot ourselves in the foot a little bit. We've got to stop doing that eventually.

116