Hurricane Katrina wasn't done when she unleashed her fury on America's Gulf Coast, wiping out New Orleans and devastating other coastal areas. She also dealt a severe body blow to consumer confidence across the board.

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Hybrid vehicles are gaining broader appeal among Americans. But a majority are also aware of the benefits of diesel powered vehicles, which presents a strategic conundrum for the auto industry.

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This time, there has yet to be a rallying effect in the aftermath of Hurricane Katrina.

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October 2005 is shaping up to be different from October 2001, when we saw a substantial rally effect in the aftermath of 9/11.

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