If it's a good piece of entertainment, it's probably going to rise above that.

Names that are broad, like Food.com, have no value unless you create meaning underneath them. It approaches the generic and defines what you do. It has a short-term advantage but in the long run limits you.

The marketplace is forcing a solution. What companies that deal in online security are discovering is that they need a robust solution. Some niche players may survive. But the industry needs a standard. The winner who establishes that standard will control half the market.

It's not as though a 17-year-old is going to know about Campbell's soup cans and Marilyn Monroe.

The greatest thing is to have word of mouth. Advertisers are desperate to get people to talk about their product.

Advertisers have to find another way to deliver their message. Because of the decline in traditional media, they have to make themselves more interesting.

As these companies are going under, there is a surfeit of names and nobody wants to buy them. The e-commerce category is dead in the water from lack of funding and companies are throwing assets out there and getting no takers.

When the ad and the entertainment is combined, you have to be subtle about it because otherwise it's pure commercialism.

It's great, ... are a clear conspiracy and restraint of trade. This is long-overdue law enforcement.