There's an opportunity that exists in the original, made-for-cable series space, and it seems to us that cable networks are hungry for programming. The creation of Warner Horizon allows us to move aggressively into cable (but) doesn't represent a retreat from our traditional network production activities.

Every single series on our network in the last 11 years that has been successful dared to be different, dared to be unusual, unlike anything else on network television. From 'Married with Children' to 'The Simpsons' to 'In Living Color,' 'The X-Files, 'Ally McBeal,' 'King of the Hill,' each of these shows dared to be different and alternative.

We're all used to shooting television in a certain way and this is an attempt to explore a different financial model.

From our perspective, he's done a yeoman's job of bringing a very attractive and a very acceptable and large number of people each week. The thing about George that distinguishes him from almost every other star we work with is that he has literally been involved with every single stage of development and execution of the series.

Jerry is the architect; Jonathan is the contractor.