This year is a put-up-or-shut-up year.
For any company that has a few IT people and more than 50 or 100 computers, it isn't that overwhelming to install and manage SMS. And if you're real small, you're probably just going to install automatic updates.
The Microsoft platform is very competitive with RIM devices, and is attractive as a lower cost alternative.
Microsoft's whole company's practice had been based on doing a great job on Windows and leaving integration with other operating systems to the third-party partners. Now they are trying not to make decisions that make it harder to manage other platforms.
It's better if you can have control centrally using one mechanism.
They would like to get these devices in the hands of people beyond those RIM has been able to reach.
It was one of the limitations of Group Policy, that it couldn't be used across the board. You used to have to bring in other interfaces, some things you would have to write a script. Or you used whatever tool the hardware or software vendor provided to manage it, and each one used a different technique.
Customers can download these patches just as they would a Microsoft patch.
Because of Microsoft's position, in terms of market share, in terms of their partner relationships, I don't believe that Microsoft needs to do that.
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