We wanted a position at a level of sponsorship, expenditure and exposure with the team that first of all was available to us here and was not available at Ferrari.

198

When we started with Manchester United Vodafone was still largely a UK-based business with a growing set of international interests. Manchester United fitted very well at that point as a very big sporting brand, a UK-based team with quite a good international fan base. It fitted us at that point of time. It is part of the evolution from a UK-based business to a multi-national one.

169

We get lots of requests. When we make an announcement it prompts a flood of various kinds of requests and proposals. We consider all of them within reason and we evaluate them quite systematically.

168

In addition to providing instant group access to networks, email and the Internet the 3G/UMTS Router allows additional devices, such as printers, to be connected using Ethernet or 802.11g wireless connections. It is designed to be quick and easy to set up, just plug in and go.

128

We are including content rights in as many deals as we can. We are a huge believer in what 3G can do for our customers - sport is one of the key things that people are interested in and they use their phones to access that information.

96