"Paul Rand" was an American art director and graphic designer, best known for his corporate Logotype/logo designs, including the logos for IBM, United Parcel Service/UPS, Enron, Morningstar, Inc., Westinghouse Electric (1886)/Westinghouse, American Broadcasting Company/ABC, and Steve Jobs's NeXT. He was one of the first American commercial artists to embrace and practice the International Typographic Style/Swiss Style of graphic design.
Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut from 1956 to 1969, and from 1974 to 1985. He was inducted into the New York Art Directors Club Hall of Fame in 1972.If you enjoy these quotes, be sure to check out other famous designers! More Paul Rand on Wikipedia.