We're letting customers personalize and individualize their beer.

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If you're going to get your nails done and then someone offers a new beverage, it goes over really well.

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The reality is that beer still outsells wine and spirits combined, and makes up 60% of all alcoholic beverage occasions. It's important to keep beer fun, relevant and in step with the changing preferences of adults who enjoy beer.

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For the beer purists to novices who are looking for variety, we believe flavored brews are something that all consumers will find appealing.

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