This agreement covers all advertisers who claim to have been charged but not reimbursed for invalid clicks dating from 2002 when we launched our 'cost per click' advertising program through the date the settlement is approved by the judge.
"Nicole A. Wong" is an American attorney, specializing in Internet, media and intellectual property law. In May 2013, she was selected by the Barack Obama administration to be the White House deputy chief technology officer (CTO) of the United States. She earned the nickname "the Decider" while she was vice president and deputy general counsel at Google, where she was responsible for arbitrating issues of censorship for Google. Wong stepped down as Deputy US CTO on August 16, 2014 to return with her family to California.
More Nicole Wong on Wikipedia.California has a strong public policy protecting employees' rights to freely choose where they can work, and we are asking the court to vindicate this right.
We have a large team of expert engineers and analysts devoted to it. By far, most invalid clicks are caught by our automatic filters and discarded before they reach an advertiser's bill.
This is a clear victory for our users.
When the government was asked to justify their demand they conceded that they needed much less.
We have said for some time that we believe we manage the problem of invalid clicks very well.
We do not know how many will apply and receive credits, but under the agreement, the total amount of credits, plus attorneys fees, will not exceed $90 million.
Under the agreement with the plaintiffs, we are going to open up that window for all advertisers, regardless of when the questionable clicks occurred.
What his ruling means is that neither the government nor anyone else has carte blanche when demanding data from internet companies.
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