I don't think it's hype. Hype to me is when someone is taking something and building it up. I think it's natural and organic and it's real. Do I think it will translate to America? Yes I do.
"Nic Harcourt" is an English-born United States/American radio and television presenter, producer, and journalist best known as the former Music Director and on-air presenter for the Santa Monica, California-based radio station KCRW. Harcourt hosts a morning show called KCSN Morning Show with Nic Harcourt at KCSN in Northridge, Los Angeles, California/Northridge, California. He has been described by the music writer Marc Weingarten as "the most influential DJ in America."
More Nic Harcourt on Wikipedia.It's an opportunity to really make music the star of the program. This is not music used underneath [dialogue] or as part of the story -- music is what the show's about.
[Commercial] radio doesn't play new music anymore.
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