Members of our community feel so compelled by their disappointment they want to share it with others.

We're extremely disappointed it didn't win best picture. We certainly aren't going to paint the entire academy with a broad stroke, but maybe there was some conflict in some members' minds. Still, the movie got tremendous recognition, and we're very pleased with that.

The films lead to conversations, and conversations lead to greater awareness, a level of comfort with gay and lesbian Americans.

Gay people are now living more honest and open lives and that leads to others wanting to know more about our lives. People want this product and we can provide it in a compelling and powerful way that can be profitable.