The key component in our growth strategy is our ability to market our products and services with our agents, customers and potential customers across the state. Branding is a critical aspect of this strategy. The new brand name will create more awareness in the Florida marketplace due to Travelers' recognition as a highly respected national insurance company.

It is an exciting time for Travelers of Florida. With our current financial strength, product sophistication and the associated investments we have made to services across the organization, we are positioned for significant growth in the coming years.