It's less than what you already spent to make your Web site. We're not recreating content, we are not recreating graphics or images, we are not recreating from scratch.

Some may choose a separate domain or language for each language they are targeting.

Often there is a different level of understanding for languages, I myself being bilingual and trilingual can attest to that. You can converse pretty well in English, but that doesn't mean you are going to feel comfortable reading an e-mail, document or even purchasing something online in English.