Motto
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"motto" or also mottos) is a phrase meant to formally summarize the general motivation or intention of a social group or organization. A motto may be in any language, but Latin is the most used in the Western world. The local language is usual in the mottoes of governments. In informal ways, it can be a rule or slogan someone follows, or lives their life by.

More Motto on Wikipedia.

Death rather than disgrace.

Candor gives wings to strength.

Loyalty binds me.

Impatience is the cause of most of our irregularities and extravagances Command by obeying.

A faithful companion is a sure anchor.

Eagles do not beget Doves.

Safety is from God alone.

Never excuse, never explain, never complain.

Those who endure conquer.