It's the way our clients choose to spend their entertainment dollars.

Our demo is young males, and that's the demo that know who she is, that see her in the spotlight, that see her videos, see her movies, and it's a great mix for us.

We have a guy down here we want her to work with. His name is Todd. He's a very skilled individual who could help with her problems.

We're based in Costa Rica. A lot of people come down here for personal rehab, whether it's from surgery or whatever. We thought it was a great opportunity to get Lindsay down here.

We've got everyone in the office trained to take bets that day - people that don't normally take bets, for example, our marketing staff is on the phone, all the way to the executive management taking calls. That's how busy it gets.

We are thrilled to have the opportunity to work with Mr. Horry and his foundation. We feel that it is our corporate duty to help communities and families during times of need. This weekend is meant to raise as much awareness, money and donations as possible for those less fortunate than us.

Our customers are guys who like to watch a game and like to have $50 or $100 on the game to make the game a little more exciting. These are guys who would rather spend $100 on the game than go out to a nightclub and pay $15 on an apple martini and buy 10 apple martinis and spend $20 for cover. That's three or four bets that they can make on a game.

Everyone attending this event will be able to walk away knowing that we have all done something that will positively impact the lives of those around us, and in our communities. Mr. Horry is a proven winner, and having the opportunity to work with him and his foundation is an opportunity not to be missed.