Readiness is our return on investment.

That's what killed us in October.

People may not have known, or have forgotten, that this is a Pavilion event. It could bring more people into the Pavilion, too, especially those who may never have been in the building.

That's probably true, but for $10 to see a national recording star and be part of the crowd, I'm sure many will enjoy attending the concert.

We have always featured regional bands but this year wanted to add a national headlining act. Gary Allan is very popular right now and drew lots of fans when he played in the Pavilion a couple of times.