Sen. Baucus has said that he expects a swift and smooth confirmation process. The hearing is expected to focus more on the larger policy issues rather than any individual concerns about O'Neill's candidacy.

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The youth readership of the adult magazines that Philip Morris is still able to advertise in is so high that the companies are able to achieve just about the same level of advertising as they are now.

175

We knew that Philip Morris had announced this policy ... and we wanted to assess how effective that policy is likely to be, ... What we found is although it sounds like a good policy, it is unlikely to reduce kids' exposure to tobacco advertising.

98