I would say the number one thing in terms of success is that we have a commitment to quality to every single person that uses our service. It is your right that you have a ... quality experience with us ... Our vision is to be the college brand trusted for high-quality services.

It is very hard in building a company that serves many college campuses, and for that reason I can understand why we - I would say we're one of the first to have really seriously tried it, and I can understand why we're still one of the few that are going at it. Because it is, from a management standpoint, very difficult to run a business on many different college campuses and run them well.