Historically, there was a difference in the percent back between the men and women, so we were trying to equalize that. That was the concept. ... But today, it doesn't look the same. Rachel built her case and we supported that, but the Olympic committee didn't feel like they could make a change.

The biggest thing is it's broadcast in Europe. All the main competitions are broadcast live, and they have Super Bowl-like ratings every day. In Europe, it's far and away the most popular winter sport.

We probably have as many members as most of the other countries, but our base is so spread out. Exceptions to that are Norway and Russia, which have huge populations.