There are sites that are pretty well-known sites that are subscription based. That's a business model that people tend toward when their site gets success. But we're never going to do that.

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We had 13,000 unique visitors here today on a Monday. Can you imagine if you had 13,000 people in a room, and you were talking to them? That's what you're doing. It's about reaching people, having a voice, having an opinion.

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So it's a very seasonal activity - and it would be hard for most people to make their income purely on that.

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We've made the conscious decision that we'd rather talk to 10,000 new people a day than the same 200 subscribers every day. It is a way of making more money, but at the end of the day, you're not reaching as many people.

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