We've been fairly steady over all the years.

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No-limit hold 'em shows so well on TV, and games with small buy-ins have helped no-limit hold 'em (thrive). The bad player doesn't get trapped for as much money as he would in a no-limit hold 'em game with a big buy-in.

238

There's now an avalanche of poker books coming out. We have a reputation for putting out the very best books and we have no competitors in that respect. We're not putting out trivial books. These are like textbooks.

216

[Malmuth thinks the fever for poker will subside yet the sport will still maintain a higher temperature than it did a few years ago. He points to the generation coming of age, and into the workplace, picking up the green-felt virus in college.] They're not interested in drugs anymore, ... but they want to play poker.

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