It gives this tobacco company an icon that no other tobacco company has. Their production facilities are able to use economies of scale, so it is a huge advantage for them.

He didn't have any particular expertise in the industry with all of the legislation and the legal issues surrounding the industry. This was an opportunity to get out at a nice profit.

He got half of what he asked for. It sets no legal precedent.

It will be perceived positively. It will improve their margins.

A deal that the tobacco companies will sign into if there is going to be one, will involve structuring a new tax and a regulatory regime that is not really exportable.

We do not believe that the scale of this award will remain intact, and the appeal prospects appear good.

Kraft Foods has had a poor year.

I think litigation is not getting any worse in the United Kingdom. In the United Kingdom and in Europe, (liability potential) is infinitesimal compared to the United States.

Marlboro is the equivalent of Coca-Cola.