"Mark Lewis Mendick Roeder" is an Australian-British author and cultural commentator. He has written The Big Mo: Why Momentum Rules The World (2011), and Unnatural Selection: Why The Geeks Will Inherit The Earth(2013). Roeder's books and articles explore social phenomena and the impact of technology on human behaviour.

More Mark Roeder on Wikipedia.

We'll find new uses for VRT as we go along. Until then, as farm operations get bigger, it helps to have as much data on the computer as possible to know where we can use inputs more efficiently.

Some of our retailers now do scouting based on GPS. The scouts have GPS backpacks on in the field so that they can mark the location of weed patches, make weed maps and do spot treatments.