We'll probably get a non-traditional art museum audience, (people who are) a little more interested in pop culture and history. We'll probably get a wider family audience.

The integration of African Americans into the game was a way race relations played out publicly. They weren't talking about who was the first (African-American) attorney or office manager. After Sept. 11, public healing happened with the singing of the national anthem and (commemorative) patches on players' uniforms.