Right now we really are in an extended brainstorm session. There are no bad ideas.

This is the biggest industry on the planet, so there are a lot of entrenched interests that are keeping the market as it is today.

The X Prize is about changing paradigms. The current paradigm is that it's perfectly acceptable to drive a car that only gets 20 or 30 miles per gallon. This prize is about leveraging cash and opportunity to effect positive change in the environment, economy and geopolitics.