The incentive interface with consumers . . . had to be changed. It was difficult to discern the value we have built into our vehicles.

We also made a decision that we were going to become less reliant on daily rental business -- sales to the Avis, Hertz, Budgets of the world.

Our sales results reflect our conscious strategy to reduce our reliance on the less profitable daily rental portion of our fleet business and focus our efforts to grow the retail side of the business.