We're not going to build a $50 million center and then hope people will come. We want to launch our capital campaign and build an audience at the same time.

This is a sample of what will grow into a bigger season next year and, hopefully, an even bigger season in a facility [after that].

There's a first year for everything and there is a growth process. This is a small sample of what we are going to do, and we think it was a huge success.

We were looking for amazing.

We never in any of our promotional materials promised any sales. We promised a venue, a 10-acre field, where both emerging and established artists could show their works for 60 days and be exposed to a market they normally wouldn't get exposure from.

I'm really proud. The world is going to look at this.

We're thrilled. For us as an organization, it did exactly what we hoped it would do. It created awareness to the site and the types of programs we're going to have here.

We really tried hard to make it look like a high-end show.