We've already launched our Tuesday night entertainment lineup. We're a company with multiple constituencies.

A series needs to get legs and build drama. It's tough to do that if one team jumps out and never looks back.

He believes the opposite.

We acknowledge it's a valuable graphic enhancement. Unfortunately, in this economic climate, we've been forced to tighten our belt, and it's an expensive enhancement.

Would a strong team in Los Angeles benefit whichever package? Certainly. Does just any team in Los Angeles help? The impact is clearly less.

We (will) have a better geographical spread than last year and that's a key difference.

The marketplace for the game this year has been very strong.

We have the luxury of having a 24-hour news channel that was providing wall to wall coverage. If news felt was a break-in was warranted, it would have happened.

A couple of years ago, someone asked about a seven-and-a-half hour pre-game, I remember our executive producer said, 'If they can sell it, we can produce it,' ... Now we think it's smarter to tighten up the inventory, given [the] softness in the market place.