We roughly have death rates that are about 150 percent higher in the United States for 15- to 19-year-old females and males than those nations that have the lowest rates.

The industry is so much farther ahead in (its) understanding than anything going on in a university.

Part of the problem is if you've got an adult population where 64 percent of the adults are obese, that's the model that the upcoming generation sees every day. So the potential for it to become the norm, that's part of the self-perpetuating cycle.