Carriers haven't delivered a really easy and palatable experience. If you can deliver that with quick snippets of video, people will pay for that.

Of all the accessories for cell phones, the ones people most want are headsets and other hands-free devices.

It's still very much about price, coverage, quality of the network ... then very far down the list are these kinds of added services.

If you can't do something different over the air and offer customers the ability to do more, what makes them pay $2.50?

If you look at what resonates, what kind of video do you want live instead of waiting to get home, it's really about sports and news.

Marketers thought they lost out on the Internet, and they don't want to lose out on mobile phones, too. There is a lot of interest on the part of studios to do something different in mobile.

For ESPN, it means trying to get people to leave another carrier, and the way to do it is with something different. The market is primed for differentiation.

There's very little room for profits from the full over-the-air download market.

Most carriers want their users to stay on the company's home page, yet this could drive usage of data services.