Organizations are pressured to grow revenues, reduce costs, and provide higher levels of customer service in a global marketplace where purchasers have more choices and less time than ever before. Selectively investing in high-value customers empowers organizations to boost revenues, reduce operational costs, and to increase customer retention/acquisition rates.
Organizations would do well to build decision trees and develop workflow processes to handle probable escalations or situations likely to occur based on previous customer interactions.
Whether [CDC is] acquiring the right companies or not, the strategy makes sense.
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