If we put attractive programming on, people will hear about it and want to have access to it.

189

It's an interesting assumption, but in this case it is not correct.

168

There are some sporting events that are worthy of being covered even more than they are now. And as we looked at the calendar, Duke-Carolina just jumped out at us.

121

It was a great decision to do this because more and more people are watching video on the Internet than ever before. It gives ESPN another way to offer more than what can be offered on television.

71