Plenty of them are putting their stuff out there in the hopes of being found by the existing system.
It's not elegant, it's not perfect, but it's a step.
You start with the educational purpose, but with any technology, teens will find other uses for it than the main one. Almost all of them do things that we never get around to. Even the graphing calculators for math come with their own games, and the kids will discover them.
A lot of factors argue in the campaign's favor.
The longer the format war goes on, the more opportunity smart players in the cable and IPTV and online spaces have to build market share.
What consumers of online video tell us is it's still just too hard.
The Internet is a great medium for niche content that doesn't have a mass audience or other characteristics that make it fit nicely in the (movie industry's) current business model.
Without (digital), the radio industry signs its death warrant. With it, the industry has a chance to reinvent itself.
DirecTV is doing more marketing and it's been quiet for a while. Consumers will buy as high in the line as they can afford. DirecTV will stop marketing the TiVo box and drive new subscribers to its model. And it's the fourth quarter, when people buy electronics for the holidays.
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