The most expensive diamond ever purchased was a red diamond.

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You can be distracted by all the facts and figure on a lab report. But you always should look at the diamond. The lab report doesn't necessarily say that the diamond is pretty, it only gives the physical characteristics of the stone.

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Each diamond is unique, but first and foremost you want a diamond to pop and sparkle.

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The cut is the most important factor in the value of the diamond. You can have two diamonds of equal carat size, color and clarity ? one cut to ideal proportions and the other not and the value between the two may be as much as a 50 percent difference. That is why it is always important to look at the stones and compare them.

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