It is more trendy than it used to be. A lot of the celebrities now are knitting. That is always a draw to the regular consumer.

163

Knitting is one of the fastest growing crafts in the business.

119

Crafting has always offered a social element. But I've noticed that within the last four years, I'm hearing more about the all-night scrap parties, the retreats and the cruises. More people are exposed to it, and it's just more fun to do with other people.

108